Gela Juice
01 OVERVIEW
Gela Juice
Gela Juice is a modern dessert brand that combines fresh juices and ice cream into one vibrant experience. Pimula developed a complete brand identity that reflects the brand's energetic personality, creating a scalable visual system that delivers consistency across packaging, retail, and every customer touchpoint.
02 APPROACH
Creating an Identity That Connects Across Every Touchpoint
The branding process started by defining Gela Juice's personality, positioning, and customer experience before translating them into a unified visual system. Typography, color palettes, graphic assets, packaging, and communication elements were carefully designed to work together, creating a flexible identity that scales seamlessly across retail, packaging, merchandise, and digital platforms.
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03 SHOWCASE
One Identity, Every Brand Experience
The final identity delivers more than a visual refresh. It provides Gela Juice with a complete branding system that includes brand positioning, logo architecture, typography, color palettes, graphic assets, packaging direction, merchandise, and communication principles. Together, these elements create a memorable customer experience while building a recognizable brand prepared to grow consistently across every touchpoint.
