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Mini Town Team Ramadan Campaign, حدوتة وفزورة
Video Production | content-creation | photography | media-coverage | visual-identity | motion-graphics
Changing Definition of the Mini Town Team
A Ramadan campaign built around storytelling, using a beloved mascot character to guide kids through the spirit of the season.
Family tradition and shared moments sat at the center of every scene, rather than a straightforward product push.
An original mascot character, custom set design, and a fully composed fawazeer jingle were all created in house, giving the campaign its own identity from the ground up rather than borrowing existing elements.
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in Egypt.