Saber Social Media, Creative Content Direction & Catering Expansion

Since 1960, Saber has held a familiar place in Alexandria’s dessert culture, known for products that generations already recognise, trust, and return to.

The opportunity was to carry that familiarity into a fresher digital presence through stronger content, photography, video production, seasonal ideas, and culturally relevant campaigns.

Pimula brought Saber into more moments, from everyday cravings and branch visits to weddings, gatherings, and events through a connected social direction and a dedicated catering presence.

Saber already held strong recognition as a long-standing local name, with products deeply connected to Alexandria and its audience. The challenge was not to introduce the brand, but to translate its history and familiarity into content that felt current without losing the character people already loved.

The social presence needed to support different products, branches, launches, seasons, and customer occasions while remaining visually connected. It also had to extend Saber beyond store visits by introducing catering as a distinct service for weddings, events, and celebrations.

Saber’s history remained central to the communication, preserving the warmth, trust, and recognisable products that generations already associate with the brand. The direction respected that familiarity while creating space for a more current and flexible social presence.

Photography, seasonal campaigns, and playful content gave familiar desserts a fresher visual role without losing their local character. Nostalgia was balanced with contemporary humour, cultural references, and everyday moments, allowing long-time customers and younger audiences to connect with the same brand in different ways.

The brand also moved beyond everyday visits through a dedicated catering presence, placing Saber inside weddings, gatherings, corporate events, and the occasions people remember.

The ongoing direction has strengthened Saber’s presence across everyday cravings, seasonal moments, branch launches, and larger celebrations. Photography, video production, and culturally relevant content continue to give familiar products a fresher digital role while keeping the brand recognizable to the generations that already know it.

At the same time, Saber Catering has expanded the brand into weddings, private gatherings, and corporate events, creating a clearer path from everyday dessert visits to full occasion-based experiences. Together, both accounts present Saber as a long-standing local name that remains current, visible, and relevant across different audiences and moments.