About Asnani
Asnani App is the leading electronic dental care application in the Kingdom of Saudi Arabia owned by Asnani company, also located in Saudi Arabia. It is the ideal and easiest application for booking dental appointments and organizing the management of clinics within the Kingdom.
The application is a free electronic service that makes it easier for a user to compare doctors from a dental team in terms of the closest to him or by reading the assessments of each physician.
Project overview
Asnani was having a crucial problem in having their audience engage with them on facebook and twitter, in the end, aren’t these “social” media channels? which were originally designed for engagement? This was due to several factors, like a lack of brand awareness and good engaging content.
Implementing the strategy
“Content is King, But Engagement is queen”
Content is essential to tell your brand’s story and deliver your brand’s message to the audience, but the trick is having the audience ENGAGE with it.
We know that audiences look for helpful information from their favorite brands as well as valuable knowledge, not just promotional and sales messages, so we created content that helps Asnani’s audience rather than one that helps the brand itself only.
Shared useful engaging content that provides beneficial information about keeping teeth healthy.
Ran a giveaway contest as it draws more interaction across the social media platforms.
Using relevant designs and content, as relevant content and imagery draw more attention and engagement than content without.
