About Kimbo Restaurant
With over 50 years of experience making outstanding coffees,Kimbo’s coming to raise the standards of the food industry in Cairo. They’re not only focusing on the quality and taste, but also aiming to provide you with the best hospitality experience that makes you feel like home.
Carefully choosing ingredients with the highest quality to use in the process of creating their magical signature recipes for you to indulge in the taste.
Project overview
Going bigger than ever!, was what we were trying to achieve for such a reputable brand like Kimbo, We wanted to Introduce Kimbo as a fine dining industry, Raise huge awareness for their products, services and show the beauty of their Italian twist in each of their Mediterranean dishes.
Already having a great product with history, it was all about getting them in front of the right Egyptian audience and building credibility, initially we had to increase their brands recognition by highlighting their value proposition which is being masters at sourcing, blending and roasting the finest quality coffee – always in the traditional Neapolitan style.
Implementing the strategy
The challenge with Kimbo was that it was an active account, that needed creative campaigns alongside food styling sessions to event organization and planning for the new branches, They needed to create a facebook and Instagram account for their Restaurant and cafe page, that needed huge brand awareness, branding, and to successfully engage with their target audience through our content marketing strategy
The goal was to grow Kimbo’s audience by boosting relevant traffic to their campaigns, then leverage that increase in brand visibility to convert customers and increase lead to their restaurant and cafe. All the while, it was critical that Pimula kept an eye on the longer term brand development as they forged a path into the future.
- Kept the brand’s image to be as consistent as possible by providing premium experience for the audience on social media channels in a captivating way while also focusing on the value proposition, our value-driven strategy was focusing on gaining an early ROI. that has made us attain the desired result.
- Pimula worked to create a coherent messaging sequence that would lead customers to Kimbo by fortifying the brand’s unique identity in the customer’s mind with highly targeted search to capture a large, relevant audience and deliver a highly positive brand experience.
- With their detailed brief provided, we were able to create an innovative, bespoke execution and then our team of talented individuals brought the brand to life - (P.S. with us, you can be immortal too)
