About NoorPlay
NoorPlay is presently the first and only VOD channel in its market to focus on content that is totally family-friendly on its platform, as well as exclusive Turkish content.
Our agency understood the addition that NoorPlay was adding to the VOD industry, which is to satisfy all families and Turkish lovers with its ever-growing platform, therefore our objective was to position it in such a way, as the only platform where parents will watch with their children unworried.
We also planned to focus on and assist with NoorPlay's customer acquisition funnel as part of our marketing approach. Throughout the four primary stages: awareness, piquing the audience's interest, user consideration, and lastly, converting a potential lead.
Our team created a campaign to promote Noor Play's accessibility. Emphasizing that Noor Play is simple and quick to use in a variety of ways, including the website and application, and, most importantly, depicting how everyone's favorite character is always just a click away.
With the iconic characters experiencing every minute with the audience, our campaign successfully displayed this, demonstrating the vibrancy of every show and feeling it all around.
