About Raies Jewelry
It’s crystal clear that Raies Jewelry, the brand’s luxurious and feminine creations are not for the masses, but a selected niche audience that indulges in an aesthetic experience, that are looking to own a “heritage of gold” as their slogan goes.
The Jewelry brand wished to attach with the feeling of exclusiveness and luxury in owning Raies’s designs. Therefore the agency has adopted a niche marketing strategy to maximize the visibility of the brand to the ideal audience in Saudi Arabia.
Taking into consideration the multiple touchpoints our target audience is exposed to, from social media campaigns, to a responsive web design, and even Mother’s day postcards that deliver that extra feeling of originality.
The social media designs and carefully selected words that reflect the beauty of each jewelry piece brought out the real essence of Raies’s designs, resulting in a total enhancement of the customer engagement with the brand, leading to more sales and brand loyalty.
