With all the expansion that kept taking place over the past years, whether regarding the scale of our agency or our clients, it was simply about time to address the fact that our brand needed some catching up to do as well!
At Pimula, we polish up brands’ images for fun… So, we thought: why not ours?
Our love for our brand is no secret! We’ve been religiously using the color blue since forever, for all the positive statements it stands for. Blue technically speaks our values: it is faith, confidence and loyalty, and we never intended to let go of it.
So, the plan was to hold onto what defines us, while at the same time, make sure our brand identity stays up-to-date.
Combining these two needs together, we came up with what may look like simple enhancements but made huge changes regarding our brand visibility. In other words, we took the latest design trends and made sure they’re applied in all the right ways.
Holding onto the blue color but enhancing it with a brand new shade, polishing up the very little details in our logo, and finally applying all of that to our website theme, were the cherry on top that spiced up our brand image and added the changes needed for it to keep up with all of our latest transformations.
So, here’s to our ever-lasting digital evolution journey… We can’t wait to do more!
Nada Salem
Head Of Content & Digital Strategist
A content creator and a fine arts graduate with a strong passion for art and writing and an even stronger will to do whatever it takes to pursue this passion.